Comparison
BotBoard vs Top.gg
We build BotBoard, so treat this page accordingly. We have tried to keep it factual and we say plainly where Top.gg is the better choice. If you spot something wrong or out of date, tell us and we will fix it.
The short version
Top.gg is the biggest Discord bot directory and it will send you more traffic today. Its ranking is driven largely by votes, which rewards whoever campaigns hardest rather than whoever built the better bot.
BotBoard is new and smaller. We rank bots on a published health score instead of votes, list you in minutes with no review queue, and give every claimed listing free visitor analytics so you can see what your page is actually doing.
Most developers should list on both. They are both free, and it takes a few minutes.
Feature by feature
| Feature | BotBoard | Top.gg |
|---|---|---|
| Getting listed | Live in minutes, no review queue | Manual review queue before your listing appears |
| How bots are ranked | Health score from server count, freshness, growth and listing completeness. Formula published. | Primarily vote counts, which reward campaigning |
| Listing analytics for owners | Free: page views, unique visitors, traffic sources, invite clicks and click-through rate | No organic listing analytics |
| Side by side comparison | Compare up to 4 bots on health, servers, commands and permissions | Not offered |
| Embeddable stat badges | Free SVG badges for servers, votes, health and rating | Widgets available |
| Server count API | Push your live count from your bot | Stats API with SDKs in several languages |
| Vote reward webhooks | Not yet built | Mature vote webhook ecosystem with official SDKs |
| Audience size | New in 2026, small but growing | Much larger. The established default. |
Getting listed
On BotBoard you paste your Discord application ID, prove you own the bot by adding a short code to its description or by having the bot verify itself, and your listing is live. There is no queue and no waiting on a human. If your bot is already in our directory because we index Discord's public app directory, you claim the existing page instead and keep any traffic it has already built.
Top.gg reviews submissions manually before they appear.
How ranking works
This is the real difference. Top.gg's ordering leans on votes, so the bots at the top are frequently the ones whose developers ran the most effective vote campaign. That is a measure of marketing effort, not of whether the bot is any good.
BotBoard ranks on a health score built from server count, how recently the listing was updated, growth trend, listing completeness and Discord verification. You can read exactly how it is calculated. You cannot buy placement, and we do not hand out points for campaigning.
What you get as a developer
Claim a listing on BotBoard and you get analytics for it: page views, unique visitors, where your visitors came from, how many clicked Add to Server, and your click-through rate. That is free, and as far as we know no other Discord bot directory offers it.
It is also the honest way to settle this comparison. List on both directories, then look at which one actually sends you installs.
Why we built this
We build Discord bots. That is how this started: we were listing our own bot, waiting on approval, and finding pages slow to load and hard to compare. The directories told us how many votes a bot had, which told us nothing about whether it was any good or whether it was still maintained.
So the thing we most wanted to know as developers, and could never find as users, became the product: an objective score, listing analytics, and pages that load immediately.
How we put this comparison together
Every claim above is either structural, meaning a feature one platform offers and the other does not, or checkable on the platforms themselves. We deliberately left out things we could not stand behind: user allegations we cannot verify, and third-party traffic statistics that go stale within months. If we cannot point you at the evidence, it is not on the page.
When Top.gg is the better choice
- You want reach today. Top.gg is much larger than we are. If raw traffic volume is all that matters to you right now, that is where it is.
- You built your bot around vote rewards. Top.gg's vote webhooks and official SDKs are mature and widely integrated. We have not built an equivalent yet.
- You want to buy placement. Top.gg sells advertising slots. We do not sell placement today.
Last reviewed July 2026. Top.gg is a trademark of its owners. BotBoard is not affiliated with, endorsed by, or connected to Top.gg or Discord Inc. Details about other platforms change, so check their site for the current position. Canonical URL: https://www.botboard.gg/vs/top-gg